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TikTok and Instagram have lit up with videos of excited consumers unwrapping mystery boxes to reveal Dutch ovens, tea kettles, mini round cocottes, coffee mugs, and more.
“The amount of envy I have coursing through my body,” a follower commented after watching the unboxing of a Mystery Box that contained a Le Creuset stock pot, Dutch oven, three coffee mugs, casserole dish with lid, and pan. The items in the box retail for $882, but the user received everything for just $39.
Mystery Boxes were initially brought to Le Creuset Factory to Table events and stocked with unique products Le Creuset fans and collectors love to find.
“We wanted a way to surprise and delight our dedicated consumers with sought after colors, shapes, and sizes,” the representative says. “Since we don't always have enough stock of these select products for us to sell online, they go into Mystery Boxes.”
Every Le Creuset Mystery Box contains at least $350 worth of products. In addition to regular overstock merchandise, Mystery Boxes may contain factory seconds.
“This means the products are still the same great quality you expect from Le Creuset, but may have minor manufacturing or cosmetic flaws or missing packaging that doesn’t meet our rigorous quality standards for retail merchandise,” the Le Creuset representative says.
The most popular item to find? “Our iconic Le Creuset Dutch Oven in all sizes and colors is definitely a popular find in the Mystery Boxes." However, there's no guarantee that a Mystery Box will include one—it's truly a mystery.
Yes, these mystery boxes are real and are an exclusive feature at Le Creuset's Factory to Table Destination Events held in cities throughout the U.S.
Each Le Creuset mystery box is packed with products worth at least $350.